Nathalie Atkinson – Disrupting the disrupters is a recent article written by the world reknowned author and journalist. Nathalie joins Scott Goodson on the POD to discuss how new brands like Casper (beds), Warby Parker (glasses), Everlane (fashion) are breaking records, smashing old models and opening up a market once controlled by legacy brands. No more, these brands are using a formula that makes people feel like they’re participating in a movement rather than simply shopping for a bed, a food or a stamp. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.