Today on the Uprising Pod, Scott Goodson interviews Kalle Söderqvist, the co-founder of Our Vodka – the game changing global & local micro brand. In the spirits category that’s been resilient to change, Our Vodka is helping to usher in a breath of fresh vodka across the globe for a new generation of consumer’s fed up with pretentiousness and pomposity and rules. Check out this awesome new movement. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.