In this episode of Uprising!!!by Scott Goodson, we interview Kelly Kitley, a licensed clinical social worker who is an expert in women’s mental health about the success of the Trump movement and ask what is going on in the minds of women. Kelly can be found on http://www.kelleykitley.com/
For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book ‘Uprising: how to build a brand and change the world by sparking cultural movements,’ available on Amazon.com. Scott has helped create and build some of the world’s most iconic brands. He is founder of StrawberryFrog the world’s first movement marketing agency.
Uprising Interview transcript
Announcer: Welcome, to Uprising.
Each episode looks inside what it takes to lead the most dynamic and successful cultural movements. Some of them in the business world, some in the social realm. Some in politics, and some in between. To see why people start uprisings. What gives those initiatives the momentum, and keeps them going? And most important, what lessons can you learn from these movements, and how to apply them to your business, and even personal life? Let’s explore the secret to sparking movements that move people into action.
Man Voice 1: Passionate ideas.
Woman Voice 1: Controversial ideas.
Man Voice 1: Uprising ideas.
Woman Voice 1: The power is now in the hands of anyone.
Man Voice 2: To start a cultural movement.
Man Voice 1: Your movement.
All Three Voices: To move the world.
Scott: Hello, I am Scott Goodson. Donald Trump made a decision to do something that is almost as old as the United States of America. He began the quest to become the President. It has been a campaign unlike anything we’ve seen before. He psyched out his opponents. He’s outwitted the GOP. He’s ignited a massive movement of followers across the country that continues to gain steam, feeding off fears and insecurities. At last reckoning, he seems unstoppable. Donald Trump. Love him, hate him. What can we learn from him?
Kelly: I think there’s a certain level of safety that people feel with the way that he operates and projects himself…
Scott: This is Kelly Kitley, a licensed clinical social worker who is an expert in women’s mental health. When a man says things that are insulting to women, why doesn’t it seem to register?
Kelly: Well, I think women can compartmentalize about as well as men can…*laughs*…over generalize, you know in saying, “Well, that isn’t a direct insult to me.” But, it is an insult to another woman, and he does a really good job at blaming his reason or describing his reason for the attacks. And I think that he often times can manipulate to make it look like he had his best interest in mind for minorities or women in particular.
Scott: You obviously understand women, and human beings also. Why do we feel the need to watch him, even if we don’t agree with him?
Kelly: *loudly laughs* Because it’s like watching a train wreck! Bad publicity is still publicity, you know? And I think, gosh I have four kids, and they are all enamored by him. And one of my kids made a vision board, and then put Donald Trump on it next to his bed. *laughs* And I asked him, we are a very democratic family, his siblings were kind of shaming him. And he said, “Well, he’s powerful! He has a lot of money, I want to be just like him!” And so, I think there is that desire to see what is he going to say next. It’s just jaw-dropping, and he takes a lot of risks. Successful business people take risks. And I think, he’s entertaining.
Scott: He does seem to be able to be derailed in any way. He seems to be able to do whatever he wants, and nothing seems to reduce his momentum. The movement seems to continue to grow every day. So it seems as though he really is, he can almost say whatever he wants.
Kelly: He can, and he does. And I think people are afraid to challenge him, or they’re afraid how he’s going to turn it back on them. So he’s really taken this authoritative approach that I think people are very cautious about how they say, what they say and what they say, because they don’t want to be ridiculed or put down by him.
Scott: So fear plays both a rule in motivating them to stand with him, but at the same time they’re fearful of getting in his way.
Kelly: You know, a lot of us make decisions based on fear, either a decision to do something or not to do something. When you have somebody who won’t take no for an answer and speaks their mind. I mean, that can be very empowering, in terms of somebody leading our country, that he’s going to get shit done, or that is the perception.
Scott: What happens to human beings when they feel insecure, when they feel fearful?
Kelly: Well, they either regress, or look for somebody they can attach to who has that sense of self or confidence.
Scott: In order to rally a movement, he has to first create fear and urgency in an enemy. Is that what he’s doing when he’s coming up with a list of enemies? Mexicans, you know being rapists, or Muslims…so coming up the rapist thing is really to turn them into an enemy for his movement?
Kelly: He takes this approach as having a lot of passion and…this is really a labor of love for him, by overgeneralizing communities just does a disservice, and again using fear to motivate people to follow him.
Scott: This is something that just popped into my head, do you think we’re suffering from a mass psychosis?
Kelly: *loudly laughs* That’s a ___(5:59)___ question! Perhaps. *continues chuckling*
Scott: It’s strange.
Kelly: It is. It really is. And you know, I’m kind of scared too. And not to support Trump being fearful. I don’t necessarily know Hilary or Trump are the best candidates, or what that’s going to look like, so it certainly is revolutionary.
Scott: Thank you for joining our uprising today, and listening to our show.